In today’s cluttered digital environment, online marketers need to incorporate visuals into their content marketing strategy. This is because 93% of human communication takes place through visuals and consumers are more likely to absorb information that has been paired with a relevant visual.

There are various types of visuals that can be used to market a business, including images, videos, infographics, and more. Choosing the right type of visuals to use in your content marketing strategy can help your brand stand out from the crowd and capture the attention of your audience.

Videos are a powerful tool that can help you attract new customers, educate existing ones, and build trust with your target audience. They are also versatile and can be used in a variety of ways, including as a sales enablement tool, to show off your products, and to demonstrate your service plans.

Before you start creating any visuals, consider your goals for them and ensure they align with your overall marketing strategy. For example, if you want to increase social media engagement, make sure you add a call-to-action (CTA) that directs viewers back to your website.

Using visuals can also enhance search engine rankings, as visual content is less likely to get lost in the shuffle of other similarly themed content on the internet and satisfies search intent more effectively.

Infographics are another popular type of visual marketing content that can be used to convey a large amount of information in an easily digestible way. According to one study, 65% of consumers are visual learners, and infographics are highly shared on social media, making them an effective tool for gaining the attention of your audience.

Data visualization is a form of visual representation that uses a combination of text and graphics to display data in an interesting manner. It can be a great way to communicate complex statistics, but it can also be used for any topic, as long as you are able to break down the information in an easy-to-understand way.

Designing your marketing visuals is no easy task, but there are many tools out there to assist with the process. These include online platforms such as Canva and Behance. These platforms offer hundreds of free templates, millions of stock photos, and intuitive software.

Behance offers a wide range of designers and artists to choose from, as well as a wealth of other resources that can be useful for your design needs. These sites are a great resource for getting started on your next visual marketing campaign or finding someone to partner with for a custom project.

Create a clear understanding of your target audience and ideal buyer personas before you start a visual marketing campaign. Once you have these, you’ll be able to better determine what visuals will best speak to them and how to best promote those visuals.

The most important factor to remember when incorporating visuals into your content is that it should be true-to-brand, meaning it should not only look good but provide value to your target audience. This can be done by choosing an image style that matches your brand’s logo and aesthetic.